Jess Keenan

Hi, I'm Jess. I have worked across some demanding industries — agronomy, beef production, mining, rural contracting, and direct sales.

In 2017, I founded Leading Change Experiences a service-baed business combining my passion for leadership development, human behaviour, and horse-led learning. Over the years, the work has evolved — deepening into the emotional and relational patterns that drive how people lead, communicate, relate, and perform at work, and in life.

In 2026, I rebranded to Attuned Co. — a name that better reflects where the work has grown. Less about a single experience, more about a holistic approach: developing people, leaders and teams who are genuinely attuned to themselves, to each other, and to the culture they're part of.

The horses are still here. The methodology is deeper. And my focus is on helping rural and regional workplaces build the kind of culture that holds up when things get hard — one that manages people dynamics well, and takes the psychological health and wellbeing of its people as seriously as any other business risk.

Since founding the business, I have worked with over 800 individuals across leadership, behavioural, and interpersonal development — from corporate executives to small business owners and leaders across regional Australia.

My toolkit is practical and credentialled. I bring together Equine Assisted Learning, Extended DISC behavioural profiling, Emotional Culture Deck facilitation, Emotional Fitness practitioner training and Life Coaching — a combination that lets me work at the level of both the individual and the whole team or business.

At the core of my approach is a simple, but powerful belief:
Emotions govern behaviour, and behaviour and feelings drives culture.

When leaders and teams develop real awareness of their patterns — how they respond, relate, and communicate under pressure — everything else shifts. Performance improves. Relationships strengthen. Culture becomes something you build intentionally, not something that just happens to you.

I work beneath the surface — helping leaders and teams understand what's actually driving the symptoms of dynamics in their workplace, and giving them the tools to change it.

Outside of work, I am a mum to three girls and live a full, busy life. I've navigated a number of hard chapters, and those experiences have shaped me into a facilitator who is raw, real, and practices the principles of personal leadership and emotional fitness.

There is no judgement here. I meet people where they're at — with honesty, compassion, and a genuine understanding of what it means to be human. That's what allows me to connect with leaders and teams in a way that's grounded, relatable, and genuinely useful.

I have a love for mountains, the bush, quantum physics, healing modalities, and am passionate about people and their stories. Together with my partner Scott, we have built a training and event venue on our Willalooka Farm — a unique space that hosts Attuned Co. programs and serves as a versatile offsite facility for training and networking functions and events, for professionals, community members and business teams (and rural weddings!)

The farm is also where I offer my most meaningful work. I have a long history of working with young people and individuals with neurodivergence through horse-assisted programs — this offers an experiential learning pathway for youth and neurodiverse individuals here at Willalooka.

If this is something that resonates for you or someone you know, reach out directly.

My work through Attuned Co. is built on one purposeful belief: that when people understand themselves and each other better, businesses and relationships function better. It's that simple — and yet still, deeply profound.

Why Attuned Co.?

We go deeper. Most training sits at the surface — skills, frameworks, processes.
We start beneath it. With the real patterns, the real dynamics, and what's actually driving behaviour in your workplace.

My Leadership Philosophy:

I believe effective, grounded, attuned leadership is not an innate trait but a combination of skills, beliefs, philosophies and competencies that can be cultivated through focused effort, guidance, experience and practice. The foundation — greater self-awareness. Choosing to refine our attitude and be more intentional with our behaviours. We equip and empower leaders to confidently lead others and navigate challenges with clarity, composure, and mental and emotional maturity - in any situation.

In business, performance is often measured by traditional metrics like KPIs, productivity levels, or financial results. But how do you measure the unseen, the "human metrics"? This is where our approach with horses comes in. Horses respond to human behaviour with authenticity and instant feedback, allowing you to gauge leadership presence, emotional intelligence, and communication skills in real time. These "human metrics" measure your level of humanness—how well you connect, lead, and collaborate—and offer a profound opportunity for growth that typical business metrics overlook.

Leadership starts within. Performance is human. Culture is felt.

Transforming Leadership & Employee Experiences!

Our approach combines human development, emotional fitness, human behaviour insights, and practical leadership skills through hands-on, experiential learning. Research shows that experiential learning can increase knowledge retention by up to 75% and enhances leadership capacity significantly. When leaders engage in interactive, real-world experiences, they develop a culture of trust, connection, and collaboration, leading to improved team performance and business success.

By working with horses, teams experience an awareness transformation. The horse-led experiences have the capacity to change belief systems, perspectives and behaviours, leading to improved happiness, connection, acceptance, understanding, interpersonal skills, and collaboration.

Discover the transformative power of personal, professional and team development at Leading Change Experiences.

Let’s work together to build more adaptable and attuned leaders and employees and more connected and aligned teams.